This Privacy Policy discloses the privacy practices for (collectively referred to as “ProWater Direct”). If you have questions or concerns about any aspect of this policy, please feel free to contact us via email at


Please read this Privacy Policy carefully. You can access the Privacy Policy at any time at Your use and/or registration on any aspect of ProWater Direct will constitute your agreement to this Privacy Policy. This privacy policy does not cover information collected elsewhere, including, without limitation, offline and on sites linked to from ProWater Direct.


  1. What this Policy Covers.
    This policy covers our treatment of information that we obtain when you visit ProWater Direct. This policy does not cover the privacy practices of third parties that we do not own or control, such as our partners, dealers or advertisers. In addition we may provide links to other services and on occasion links to other sites that may interest you. All of these sites are owned independently of ProWater Direct and they have their own privacy and security practices. For your best online experience, we encourage you to review their privacy policies before submitting personal information to them.
  2. Information ProWater Direct Gathers.
    Information ProWater Direct gathers generally falls into two categories: (1)
    personally identifiable information, which is gathered with your specific knowledge and consent; for instance when you submit a quote request form, make a purchase, subscribe to our electronic newsletters, or register for any portion of our services, you are asked to provide information such as your email address, name, and phone number, and (2) non-personally identifiable information collected through technology, which includes tracking information collected as you navigate the use of ProWater Direct.
    a) Personally Identifiable Information That You Give Us.
    • Registration. Registration for ProWater Direct requires that you supply certain personally identifiable information including, in most cases, a unique email address and demographic information to register. Purchases made through ProWater Direct require that you supply your name, address, telephone number, email address, credit card number, and other billing information.
    • Paid Products & Services. To enable the purchase of products from our store, we collect and store billing and credit card information. This information will only be shared with third parties who perform tasks required to complete purchase transactions. Examples of this include order fulfillment and credit card payments.
    • User Generated Comments and Public Activities (including Comments and Facebook and Twitter sharing). We offer you opportunities to engage in public activities on ProWater Direct. “Public Activities” are any actions you take on or Twitter and Facebook that are designed to be visible to other users on, including comments, ProWater Direct Asks responses, and posting to Facebook or Twitter. Any information you disclose in your Public Activities, including your screen name, any image, or photo, becomes public and may be used by ProWater Direct for online and offline promotional or commercial uses in any and all media. If you chose to engage in Public Activities, you should be aware that any personally identifiable information you choose to submit can be read, collected, and used by other readers of these areas, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums and ProWater Direct has no responsibility to publish, take down, remove or edit any Public Activities.
    • Surveys, Panels, and Market Research. ProWater Direct may collect personal information from you in connection with voluntary surveys. Unless we notify you at the time of collection, the information you provide in response to optional survey questions may be shared, but only in aggregate, with advertisers and partners.


  1. b) Non-Personally Identifiable Information Collected Using Technology.


    • Device Information. We may collect information about the computer, mobile telephone, smart phone, or other device you use to access ProWater Direct.
    • Cookies and Web Beacons. We use cookies, web beacons, and other similar technologies to recognize you and provide personalization, as well as to help us understand the pages our website visitors are using and how much time they spend on our website’s pages. You will not be able to access certain areas of ProWater Direct if your computer does not accept cookies from us.
    • Analytics Technologies. We use analytical software and tools to provide us with information, reports and analysis about the usage and browsing patterns of the users of ProWater Direct. The non-personally identifiable information is collected to analyze trends, administer the site, track users’ movements around the site, and gather aggregate information about our user base as a whole. We do not tie this data to personally identifiable information.
    • Log Files and Reading History. We automatically log certain information about your use of ProWater Direct. This information includes reading history of the pages you view. We may use this information to provide you with customized recommendations based on your reading history. We also use log files in aggregate usage of ProWater Direct.


  1. How ProWater Direct Uses the Information We Gather.
    a) Services You Request. ProWater Direct uses personally identifying information you supply to provide you with the service you have requested. For example, if you subscribe to ProWater Direct email, we may use your email address to send you a confirmation notice and your mailing address to send you ongoing communications. We may also use the information to communicate with you about new features, products, or services and/or to improve the services we offer by tailoring them to your needs. Each of these emails will include an “Unsubscribe” option at the bottom for you to stop receiving these emails. You may also email us at  to be removed from our email list.
    b) Analysis. We perform statistical, demographic, and marketing analysis of users of ProWater Direct to improve the customer’s online experience of ProWater
    c) Third Party Service Providers. ProWater Direct will allow access to our database by third parties that provide services on our behalf, including credit card and billing processing, shipping, email distribution, and analytics management. Our service providers are restricted from using any data in any way other than to provide services for ProWater Direct, and they may not share or resell our data.
    d) Affiliates and Partners. Unless otherwise specified elsewhere on ProWater Direct, we may share personally identifying information with our affiliates, and with carefully selected partners.
  2. How to Update, Get Access To or Remove Your Data.
    Data for Email Marketing / Newsletters. Each ProWater Direct email sent out to our subscribers for marketing includes an “update” option for you to update your information and preferences. These emails also include an “unsubscribe” link at the bottom for you to be removed from our email marketing list. You may also email us at  to be removed from our email list.
    Other Data. To update, request a copy of or remove your data from ProWater Direct’s database, please contact us at so we can assist you.
  3. Our Email Policy.
    ProWater Direct complies fully with the federal CAN SPAM Act of 2003.
    a) Account Related Emails. ProWater Direct reserves the right to send you email relating to your online purchases and services. This includes order confirmations, renewal notices, service reminders, notices about credit cards problems, and other transactional emails and notifications about major changes to ProWater Direct or our Privacy Policy or Terms of Service.
    b) Newsletters. ProWater Direct offers several email newsletters. If you no longer with to receive a specific newsletter, follow the “unsubscribe” instructions located at the bottom of each newsletter. You may also email us at to be removed from our email list.
    c) Promotional Emails. ProWater Direct may also periodically email you messages about products and services that we think may be of interest to you. You may choose not to receive messages in the future by following the “unsubscribe” instructions located at the bottom of each email. You may also email us at to be removed from our email list.
  4. Kids and Parents.
    ProWater Direct is not intended for use by children under the age of 13. No one under age 13 is allowed to provide any personal information or use our public discussion areas, forums, and chats. Minors between the ages of 13 and 17 must get the permission of their parent(s) or legal guardian(s) before making purchases, including subscriptions on the site. If you are worried about your child’s activities or their privacy on our site, we encourage you to contact our Privacy Policy Coordinator as described above.
  5. Legal Stuff.
    a) Legal Requirements. We may also provide access to our databases to cooperate with official investigations or legal proceedings, including, for example, in response to subpoenas, search warrants, court orders, or other legal proceedings.
    b) Acquisition or Transfer. As our business changes, we may buy or sell various assets. In the event that all or a portion of the assets owned or controlled by ProWater Direct, its parent, subsidiaries, or affiliates, are sold, assigned, transferred or acquired by another company, the information from and/or about ProWater Direct users may be among the assets.
  6. 10.How Information is Kept Secure.
    a) Network Security. We have implemented a variety of commercially standard encryption and security technologies and procedures to protect information, including your personal information stored in our computer systems, from unauthorized access. Please be aware that no method of transmission over the internet, or method of electronic storage, is 100% secure; thus, we strive to use commercially acceptable means to protect your personal information, but we cannot guarantee its absolute security.
    b) Management Procedures. We also maintain standard physical and electronic procedural safeguards that limit access to your personally identifiable information to our employees (or people working on our behalf and under confidentiality agreements) who, through the course of standard business activities, need to access your personally identifiable information.
  7. We may ask you to pay an administrative fee for accessing or copying your information, but will inform you of the anticipated charges and confirm that you want us to proceed before processing your request. If you believe that the personally identifiable information about you that we have collected is incomplete or inaccurate, we will correct the information upon verification of the omission or error and of the identity of the person requesting the change. If you wish additional information about our personally identifiable information management, or to access, correct, or have us investigate any matters in relation to your personally identifiable information, please contact our Privacy Policy Coordinator using the information above.
  8. 12.Special Note For Our International Visitors.
    ProWater Direct’s website is intended for and directed to users in the United States. If you are accessing the ProWater Direct website from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use and disclosure that differ from United States laws, please be advised that through your continued use of the ProWater Direct website which is governed by U.S. law, this Privacy Notice and our Terms of Service, you are transferring your personal information to the United States and you consent to that transfer.
  9. 13.Updates to Our Privacy Policy.
    Our products and services are evolving and developing. From time to time, we will review and make changes to our privacy policy. When we do so, we will notify you either by email or place a prominent notice on our website. The most recent version of our privacy policy is always available from a link at the bottom of every page on our website, and at We encourage you to visit this site frequently to stay up to date on our current policy.


Last Updated data July 1, 2019.